How can we all enjoy better quality of life?


My Vision: I imagine a world where every parent can lead informed and intelligent conversations about food, exercise and mental health around the dinner table with their kids, so that they in turn can learn to do the same.

6 Step Lifelong Learning Iterative Process:

1. Create a Problem Statement: Chronic disease is destroying your quality of life both short and long term.

  • Who the problem affects: Your family and friends (all of us)
  • What the problem is: Misinformation and Fixed Mindsets about food, exercise and mental health 
  • Where the problem occurs: In conversations between friends and family
  • When the problem occurs: When we perceive stress in our lives
  • Why is it essential to solve the problem: Because chronic disease is out of control and the simple solutions are within your control

2. Create a Hypothesis: If people can learn how to develop a Growth Mindset towards food, exercise and mental health, then every aspect of their life at home and at work can experience continuous improvement.

3. Proving the Hypothesis: Science has shown that every metric for success improves when you operate from a place of happiness, not neutral or stressed. I spent over a decade trying to understand and prove this hypothesis...

  • What I learned about food was that eating nutritionally dense foods every day reduces your risk factors for food related chronic diseases
  • What I learned about exercise is to do whatever you will actually do every day, and do it in a way that gives you the outcomes you desire most which will require your to take your mind off of autopilot, pay attention and continue to grow
  • What I learned about Happiness is that happiness is not measured by success. Happiness is measured by the JOY you feel while striving for your full potential every day

4. The Solution: Develop lifelong daily learning habits that help you change the lens with which you perceive your world.

5. Reach out to your Tribe: Ask open ended questions around mealtime to spark conversations that inspire curiosity and draw out another person’s perspective or worldview on the topic. Meet people where they are in their own learning journey and inspire others to learn more. Don't tell people what to do, inspire them to ask better questions of themselves and others.

6. Reflect, Refine, Repeat: Reflect on what you learned. Refine your thinking by turning stress into a challenge. Strive to be 1% better every day.

My Growth Mindset Journey

Clarity of WHY: I help people LEARN and LEAD so that we can all enjoy our best possible quality of life.

Discipline of HOW: I teach people how to start with WHY, redefine HAPPINESS and strive to achieve their full POTENTIAL every day.

Consistency of WHAT: I just happen to build on daily habits that lead to a HEALTHIER and HAPPIER life than most people get to enjoy, even in the face of adversity. Care to join me?

My Story


As a husband, father and sales professional for over 30 years, I used to be just like you, living a stress filled life no better or worse than anyone else working hard to get ahead. I focused all of my energy on my career and family leaving no time to invest in my own health.  I didn't know it at the time but my Fixed Mindset recipe for success was fundamentally flawed and backwards. 

A Sudden Health Crisis

Everything was going according to plan, until one day, on the way home from my son's hockey game, I had an unexpected heart scare! Fortunately, I had not suffered a heart attack but I had come very close.  The ER Doctor gave me 2 choices "Go on heart and cholesterol pills for the rest of my life or lose some weight and get in shape". Where do you even begin?

Until Finally I Realized

In my 30's I had turned to the usual suspects, the so called experts in the diet and fitness industry but nothing seemed to stick. Because of that, I decided to stop chasing pounds and started investing in my heart and mind every day.  A little common sense went a long way. Because I was developing a Growth Mindset, I was able to find a sustainable process for heart healthy living that evolved with me. After losing 50lbs and going from the ER to the Ironman 3 times, I realized that if I wanted to get the most out of life, I could never stop improving or learning. Turns out that having a Growth Mindset means understanding that it's possible to get too much of a good thing. My goal now is to be continuously improving my worldview and my perspective on food, exercise and mental health so that my kids and their future kids will learn to do the same. I'm just trying to be the leader that I wish I had. Follow my continuing story.

My Daily Core Habits

Eat Plant Based

Eat mostly plant based nutritionally dense foods.

Invest in Exercise

It's the worlds best medicine, but it's not an effective weight management tool, especially if you're not doing it.

Redefine Happiness

As the JOY you feel while striving for your full potential every day.

Making my Heart Sing

I love Ironman because of the variety and systematic approach to sustained year round training. I had to learn how to swim and ride a triathlon bike in my 40's and yes, I had to learn how to love running.  Running for me is like meditation now.  Moderation for me now means participating in at least one of these 3 sports for just one hour every day. 

2010 Ironman Muskoka

My first 1/2 Ironman proved that anything was possible.

2011 Ironman Louisville

My first full Ironman taught me to believe in myself.

2013 Ironman Cozumel

My second full Ironman taught me to be better prepared in sport and life.

2017 Ironman Mont Tremblant

My third full Ironman taught me how to manage my expectations, whatever life hands me.